Company Overview

Winston Weber & Associates (WWA) was founded in 1985. Our goal was to establish a management consulting organization that would provide more value and client return on investment than very large consulting firms staffed mostly by junior consultants with no business experience and those loose consortium consultancies, staffed by independent contractors, who typically experience inconsistent quality control.

More value and client return on investment means an uncompromising emphasis on quality and trust, a “say it as we see it” approach and the ability to consistently exceed client expectations. The qualities above and our dedication to providing leading edge thinking with implementable solutions has helped us to achieve our goal…this is our reputation today.

Our senior consultants average over 20 years of business experience in general management, retail management, sales management and brand management. They bring a unique blend of skills, expertise and a “real world” business perspective to each client assignment. They are ideally suited to deal with companies trying to leverage leadership positions in the marketplace as well as turnaround situations. Importantly, whatever the situation, they have an in-depth appreciation for the need to focus on running the business while changing the business. This ensures the achievement of near-term performance targets while change is taking place.

We have served a highly diverse group of clients that include:

Both retailers and CPG Manufacturers.
National and multinational corporations from the US, Canada, Mexico,
Latin America, Europe, Australia and Asia.
Companies ranging in size from $100 million to over $40 billion in sales.
Companies in nearly every retail channel, sales model and distribution mode.
Companies in B2B channels

Our experience covers most Food, HBC and GM product categories in the center of the store as well as perimeter and front end of the store categories. Our experience also covers the auto aftermarket and industrial product categories.

We have proven to be a high value resource in areas such as strategic planning, organization design, business process redesign, retailer/CPG manufacturer alignment, strategic collaboration, trade promotion optimization, brand marketing, retail management, shopper insights, category management and skills enhancement.

We have gained a worldwide reputation as one of the original architects of category management and as an expert in translating the principles of category management from theory to practical application. We are also highly regarded for our ability to translate our in-depth understanding of retailer and supplier dynamics into highly productive, performance based collaborative relationship strategies and plans.

We are often asked by senior executives, industry organizations, academic institutions and the investment community to share our vision of the future and implications on both retailers and CPG manufacturers.