WWA is a valuable resource to national and multinational consumer packaged goods manufacturers from the US, Canada, Mexico, Latin America, Europe, Australia and Asia. Over the past 23 years we have helped clients achieve their near term and longer range performance goals.
Our areas of expertise include the following:
Organization Effectiveness |
Strategic Direction
- Corporate Strategic Plan Facilitation
- Competitive Positioning
- Consumer Positioning
- Banner Strategies
- Merchandising Strategies
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Organization/Process Design
- Corporate Structure
- Sales and Marketing Structure
- Top down/Cross Functional Processes
- Performance Measures
- Change Management
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Competency Enhancement
- Competency Assessment
- Learning Strategy
- Customized Program Development
- Training
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Customer Alignmnet |
Customer Alignment
- Trade Attitude Surveys
- Alignment Strategy/Plan Development
- Customer Segmentation
- Customer Planning Processes
- ROI Measurement
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Category Management Evolution
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Marketing/Merchandising (Shopping Experience) |
Brand Marketing
- Marketing Plan Development
- New Market Entry
- New Product Launch
- Portfolio Management
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Trade Promotion Optimization
- Trade Spend Assessment
- Strategy/Tactics
- Management Guidelines
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Merchandising Solutions
- Strategy/Tactics
- Store Segmentation
- Assortment/Space Optimization
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Shopping Moment Research SM
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Our long-term strategic involvement with retailer clients allows us to truly understand where they are heading during the next three to five years, and the implications for consumer packaged goods manufacturers. This insight enables us to bring exceptional strategic value through leading edge thinking when determining how to respond to rapidly changing industry dynamics.
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