CPG Manufacturer Consulting

WWA is a valuable resource to national and multinational consumer packaged goods manufacturers from the US, Canada, Mexico, Latin America, Europe, Australia and Asia. Over the past 26 years we have helped clients achieve their near term and longer range performance goals. Our areas of expertise include the following:

Organization Effectiveness
Strategic Direction Corporate Strategic Plan Facilitation Channel Strategies Customer Strategies / Plan Brand Strategies Sales Strategies	Organization/Process Design Corporate Structure Sales and Marketing Structure Top down/Cross Functional Processes Performance Measures Change Management	Skills Enhancement Competency Assessment Learning Strategy Customized Program Development Training
Customer Alignment
Customer Alignment Alignment Strategy/Plan Development Trade Attitude Surveys Customer Segmentation Customer Planning Processes ROI Measurement	Strategic Collaboration Strategy/Plan Development "Top-to-Top" Communications Model Process Facilitation Training	Category Management Evolution Category Management Design/Application Shopper Centric Retailing^SM Design/Application
Marketing/Merchandising (Shopping Experience)
Brand Marketing Marketing Plan Development New Market Entry New Product Launch Portfolio Management	Trade Promotion Optimization Trade Spend Assessment Strategy/Tactics Management Guidelines	Merchandising Solutions Strategy/Tactics Store Segmentation Assortment/Space Optimization
Shopper Insights / Marketing / Transformation
	Strategy Structure Design Planning Process Knowledge Flow Process Skills Enhancement

Our long-term strategic involvement with retailer clients allows us to truly understand where they are heading during the next three to five years, and the implications for consumer packaged goods manufacturers. This insight enables us to bring exceptional strategic value through leading edge thinking when determining how to respond to rapidly changing industry dynamics.