CPG MFG Consulting

CPG Manufacturer Consulting


WWA is a valuable resource to national and multinational consumer packaged goods manufacturers from the US, Canada, Mexico, Latin America, Europe, Australia and Asia. Over the past 26 years we have helped clients achieve their near term and longer range performance goals. Our areas of expertise include the following:


Organization Effectiveness


Customer Alignment


Marketing/Merchandising (Shopping Experience)


Brand Marketing

  • Marketing Plan Development
  • New Market Entry
  • New Product Launch
  • Portfolio Management

Trade Promotion Optimization

  • Trade Spend Assessment
  • Strategy/Tactics
  • Management Guidelines

Merchandising Solutions

  • Strategy/Tactics
  • Store Segmentation
  • Assortment/Space Optimization

Shopper Insights / Marketing / Transformation

  • Strategy
  • Structure Design
  • Planning Process
  • Knowledge Flow Process
  • Skills Enhancement