Industry Leadership

We have been Instrumental in Driving Industry Change


Many throughout the industry value our leading edge thinking. We are a strategic resource for retailers and consumer products manufacturers, an important consideration when selecting a consulting firm

Industry Leadership Highlights

We are proud of the fact that we are viewed by many as the one consulting firm that truly demonstrates a commitment to industry leadership. Our industry changing initiatives include…

Introduced Trading Partner Collaboration

We are credited with introducing the concept of retailer/supplier partnering to the grocery and chain drug channels in the mid 1980’s. We later introduced the concept in Australia, Mexico and Asia. Since then we have evolved partnering to what we refer to today as strategic collaboration. Today we are recognized as the industry expert in this area.

Introduced Category Management

We introduced the concept of category management at HEB Food and Drug in 1990. This retailer was the first practitioner of category management in the US. We then introduced category management to more U.S. retailers as well as to retailers in Australia, Mexico, several Latin America countries, Hong Kong, Singapore and Taiwan. In 1994 we were invited to participate as a resource for the Joint Industry Project on Efficient Consumer Response, The Category Management Report. We offered our intellectual property in support of this important industry initiative. Later we were a resource to the Kellogg Graduate School of Management/Food Marketing Institute Category Management Series Implementation Guides. Shortly thereafter WWA was chosen to be the category management and partnering consultant for the ANTAD industry sponsored ECR project in Mexico.

Introduced Shopper-Centric Retailing

The Food Marketing Institute (FMI) selected WWA, supported by partner Deloitte Consulting, to develop a Shopper-Centric Retailing Study with a focus on the gaps between merchandising practices common today and the practices that can be applied for the industry to become more shopper-focused. This study, titled “From Category Management to Shopper-Centric Retailing”, calls for an industry transformation to adapt to today’s new consumer. 100% of retail and CPG respondents said some change is necessary. Published in December, 2015, industry response to this new business model has been overwhelmingly positive

The Industry Listens to What We Have to Say

WWA Chairman and CEO Win Weber is actively involved in forward thinking initiatives as a member of the Food Marketing Institute Industry Collaboration Council and as a member of the Education Board of the Promotion Optimization Institute. He has also shared our leading edge thinking through articles, white papers and speaking engagements at industry conferences. Past speaking engagement include:

American Baker’s Association
ABRAS, Brazilian Supermarket Association
ANTAD, Mexico
Canadian Council of Grocery Distributors
Category Management Association, U.S
Category Management Association, Mexico
Enfogue Seminarios, Colombia
FASA, Federation of Argentine Supermarkets
Food Marketing Institute
Grocery Manufacturers Association
IGD, England
National Food Brokers Association
National Frozen & Refrigerated Foods Association
National Sporting Goods Association
Private Label Manufacturers Association
Promotion Optimization Institute

We are often asked by senior executives, industry organizations and academic institutions to share our vision of the future and implications on both retailers and consumer products manufacturers