Shopper-Centric Planning

The Food Marketing Institute (FMI) survey, conducted by Winston Weber & Associates and Deloitte Consulting, reveals that 100% of the 70 retailers and CPG manufacturers surveyed believe we must move beyond category management.

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Shopper Solutions Planning, a core component of Shopper-Centric Retailing, is the first and only shopper driven planning process specifically designed to translate shopper insights into shopping experience enhancement solutions at the category, aisle and department levels.

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We apply Shopper-Centric Retailing principles to identify and tap into new growth streams offered by changing tastes and preferences…driven by multicultural evolution.

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We say Shopper Marketing is simply one component of a fully integrated business management process designed to build retailer and consumer products manufacturer brand equity and enhance the effectiveness of the shopping experience.

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We design and facilitate near-term and longer range business planning processes as well as help prepare corporate strategic plans.

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Trade overspending hurts the P&L, large deduction balances and unauthorized deductions cloud the balance sheet while the optimum level and allocation of trade spending to channels and customers is an open strategic question.

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The store is now the primary demand generator with 60% to 70% of purchase decisions made at the shelf. In this environment, the role of the store is to help the shopper construct the information needed to make the “right choice”… by making the time invested to shop worthwhile.

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