Strategic Alignment & Collaboration

A Consumer Products Manufacturer will not maximize its customer relationship return on investment without a formal Customer Alignment

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WWA’s customer profiling and segmentation process captures those factors that can influence the level and results of collaboration.

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We are credited with introducing the concept of retailer/supplier partnering, now referred to as Collaborative Business Planning, to the US market in the mid 1980’s

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The most effective and efficient approach to the development of go-to-market strategies and tactics, and the translation of these initiatives through the retailer to the shopper

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