DemandTec, Inc. and Winston Weber & Associates
Announce Strategic Partnership July 14, 2009
DemandTec, Inc. (NASDAQ: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, today announced an alliance with Winston Weber & Associates (WWA), a management consulting firm that specializes in the retail and consumer products industries.
Suppliers Are Key Resource for Shopper-Centric Model April 1, 2009
CPGmatters feature article. Retailers can use some help when transforming their organization from traditional category management to a process driven by shopper insights. Developing this shopper-centric model is easier when done when retailers collaborate with their trading partners, says a noted category management expert. That is why a solid shopper insights function is a must for suppliers, according to Winston Weber, Chairman and CEO of Winston Weber & Associates, a Memphis-based consultancy.
Galleria and Winston Weber & Associates Announce Strategic Partnership
to Provide Advanced, Shopper-Centric Merchandising Strategies April 1, 2009
Galleria, the leading provider of customer-centric merchandising solutions, today announced it has formed a strategic alliance with Winston Weber & Associates (WWA), a management consulting resource for retailers and CPG manufacturers. This partnership combines WWA’s extensive category management business process expertise with Galleria’s merchandising solutions to enable retailers to operate at a shopper-centric level and generate profit from executing optimized, store-specific merchandise plans.
Shopper Insights and Shopper Marketing "Getting It Right" March 16, 2009
In his recently published White Paper, Win Weber, says “There is no question that shopper insights will become the primary driver of the collaborative process between consumer products companies and their retail customers while shopper marketing will become an increasingly important component of a brands marketing mix. But, let’s put this in perspective. Shopper marketing is not an end-all by itself as so stated by some industry experts and by those who are trying to “productize” it for self benefit. It is simply one component of a fully integrated business management process designed to build brand
equity and enhance the effectiveness of the shopping experience.
Shopper –Centric Model Poised to Emerge as New Process March 2,2009
CPGmatters features interview with Win Weber, who says…“ The challenge in category management today is transforming a retail organization skewed heavily toward the traditional process to one that is driven more by skills and capabilities in shopper insights. Retailers can meet this challenge by deploying a shopper-centric model that relies on collaboration with trading partners, but many hurdles remain in the path forward.”
It’s Time for the TURTLES to Fly January 2008
In Grocery Manufacturer Association Forum Magazine Win Weber says that unless immediate and significant change is made in retail structure and supplier support thereof, many companies will not be able to make the critical transition to shopper centrism. What’s standing in the way? Nothing less than category management.
In an industry wide announcement, WWA has again demonstrated its leadership commitment by introducing a new business model called Shopper Centric RetailingSM. Moving well beyond the aging textbook definition of category management, Shopper Centric RetailingSM builds on the favorable aspects of category management, removes its limitations and better positions the retailer to align with consumer wants and needs. It emphasizes the shopping experience, aligns strategies and tactics across the store, encourages innovation and differentiation and renews focus on being good merchants.Shopper Centric RetailngSM will necessitate varying degrees of change in retailer organizational structures and business processes as well as how suppliers align with their retail partners.
Implementation is expected to be an evolutionary process that may take some time to institutionalize as a way of conducting business.WWA Chairman & CEO Win Weber is credited with introducing retailer/supplier partnering in the U.S., Latin America, Australia and Asia. He has a worldwide reputation as an original architect of category management.
National Association of Chain Drug Stores/American
Greetings Research Council Report facilitated by WWA June 16, 2002
A new industry report is now available from WWA, ''Selling One More Thing... Proven Ways to Build the Market Basket''. This report provides a range of ways in which drug chains can generate incremental sales to current customers. It has just been issued by the third National Association of Chain Drug Stores/American Greetings Research Council. Richard Briscoe, Senior Associate of WWA, has served as the Facilitator for this and two previous Councils. Each Council consists of approximately ten executives of regional and national drug chains, members of NACDS.
The Councils oversee independently conducted consumer research and market tests which together provide the foundation for increasing profitable sales of front-end merchandise (all products offered in drug stores except prescription drugs). The Councils' work is sponsored by the NACDS and expenses are underwritten by American Greetings Corporation. For copies of this report (or for the reports of the two previous Research Councils), please contact WWA.
Convenience Store News Recognizes WWA Client Monday, May 06, 2002
Convenience Stores News has announced their annual Category Management Best Practices suppliers for the industry based on retailer ratings. United States Smokeless Tobacco Company, a WWA client, has been rated top company for the Moist Smokeless category and one of the top five practitioners of category management across all categories. WWA, in conjunction with USSTC's project teams, designed the company's Category Development Strategy and Plan, including its value based category management capabilities.
WWA is the one consulting firm that continues to demonstrate its ability to translate category management theory to practical, value based application. This approach enables both CPG Manufacturer and Retailer clients to maximize category management ROI."
