Our Leaders

Win Weber is Chairman, Chief Executive Officer and Founder of WWA.

Win spent his first twenty-two years in the consumer products industry building an impressive record of achievement as a senior sales executive and president of two sales corporations. He began his career in 1962 and progressed rapidly into management positions of increased responsibility with divisions of Colgate-Palmolive, General Foods, Squibb(Beechnut), American Brands (Sunshine Biscuits), Bristol-Myers (Drackett Products Company), Warner Communications (Atari) and Schering-Plough.

Since entering management consulting thirty-two years ago, Win has consulted for CPG manufacturers, retailers, wholesalers and industry associations. He has gained a worldwide reputation as one of the original architects of category management and an expert in translating the principles of category management from theory to practical application. He recently introduced, in collaboration with the Food Marketing Institute and Deloitte Consulting, the new beyond category management business model referred to as Shopper-Centric Retailing. He is also highly regarded for his expertise in establishing collaborative relationships between retailers and suppliers.

Win is credited with designing the first partnering relationship plan in the US between a retailer and its suppliers twenty-two years ago, and he has since introduced partnering in Australia, Mexico and Hong Kong. He is also the architect of The Merchants Consortium, the strategic alliance between three leading regional retailers in the US.

Win was a member of the FMI ECR Category Management Subcommittee. He has written articles on partnering and category management for trade publications, and he has been a guest speaker on these subjects for the Strategic Planning Forum, Food Marketing Institute, National Food Brokers Association, Canadian Council of Grocery Distributors, Canadian Food Brokers Association, Private Label Manufacturers Association and numerous other industry and corporate affairs. He has a B.A. degree from Syracuse University. Win is member and former Chairman of the Board of Visitors, College of Arts and Sciences, Syracuse University. He is also a member of the Food Marketing (FMI) Institute Industry Collaboration Council and Promotion Optimization Institute (POI) Education Board.


Paul Christman, Executive Vice President of WWA

Paul is Executive Vice President with Winston Weber & Associates, Inc. He is actively involved in all consulting engagements with consumer packaged goods manufacturers, retailers and wholesalers. In addition, Paul is co-founder of WWA’s Strategic Merchandising Applications group. In this capacity, he has been actively involved in the development of software applications that focus on multi-store and multi-category data processing and analysis.

During the twenty years of his involvement with WWA, Paul has consulted for consumer package goods manufacturers and retail/wholesale clients in the U.S., Canada, Mexico, Europe, Latin America, Australia, New Zealand and Hong Kong. These engagements have included assisting in the development of strategic plans, designing organization structures, developing core business processes, implementing practical category planning processes, recommending enhancement to the merchandising systems, developing merchandising standards, and training all functions on the recommended improvements.


Paul’s efforts with WWA’s Strategic Merchandising Applications group have included projects with our retailer and supplier clients. These projects have focused on assessing the current merchandising efforts, recommending changes to assortment planning and determining required space allocations across key categories for all stores in the chain. Projects have resulted in reductions in inventory investment, improvements in in-stock position and increases in sales and profits.

Prior to his work in the consulting profession, he spent 24 years with Schnuck Markets, Inc. in St. Louis. During that time, he was in senior positions in supermarket operations, buying and merchandising. He was also involved in the development and implementation of the retail decision support tools for this very progressive supermarket chain. This included space management, computer assisted ordering and competitive pricing applications.

Paul’s extensive experience with these leading-edge applications during their early stages of development, in addition to his extensive consulting experience, positions him as one of the experts in the field of retail merchandising applications.

Paul has a BS degree in Business Administration from the University of Missouri at St. Louis.