Retail Consulting

WWA is a valuable resource to national and regional retailers in the US, Canada, Mexico, Latin America, Australia and Asia. Over the past 26 years we have helped clients achieve their near term and longer range performance goals. Our areas of expertise include the following:

Organization Effectiveness
Strategic Direction Corporate Strategic Plan Facilitation Competitive Positioning Consumer Positioning Banner Strategies Merchandising Strategies	Organization/Process Design Corporate Structure Category Management Structure Top down/Cross Functional Processes Performance Measures Change Management	Competency Enhancement Skills Assessment Learning Strategy Customized Programs Development Training
Operational Efficiency
Store Merchandising Execution Operations Perspective Merchandising Standards Compliance Disciplines Planning Processes	Merchandising Support Systems Systems and Tool Evaluation Requirements Definition Provider Evaluation/Implementation	Center Store Space Optimization Section “Right Sizing” Efficient Macro Space Planning Linkage to Existing Space Management Tools
Shopping Experience Enhancement
Category Management "Best Practice" Benchmarking Organizational Requirements Category Planning Process Cross-functional Alignment Performance measures Evolution	Supplier Collaboration Strategy/Plan Development Strategic Alignment Process “Top-to-Top Communications Model Process Facilitation	Merchandising Solutions Strategy/Tactics Store Segmentation Assortment/Space Optimization
Evolution to Shopper Centric Retailing^SM
	Category Management Redesign Operations Organizational Redesign Integrated Planning Processes Cross-functional Alignment

Our long-term strategic involvement with leading retailers and CPG manufacturer clients allows us to truly understand where the industry is heading during the next three to five years. This insight enables us to bring exceptional strategic value through leading edge thinking when determining how to respond to rapidly changing industry dynamics.

WWA brings to each client engagement a depth of experience in all aspects of retailing… from store operations, buying, merchandising and merchandising systems support.