Shopper-Centric Planning

The Food Marketing Institute (FMI) survey, conducted by Winston Weber & Associates and Deloitte Consulting, reveals that 100% of the 70 retailers and CPG manufacturers surveyed believe we must move beyond category management.

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We define Shopper-Centric Retailing as the enhancement of the shopping experience through the shopper centered alignment of strategies, tactics, execution, business processes, merchandising competencies and performance measures.

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Shopper Solutions Planning, a core component of Shopper-Centric Retailing, is the first and only shopper driven planning process specifically designed to translate shopper insights into shopping experience enhancement solutions at the category, aisle and department levels.

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We apply Shopper-Centric Retailing principles to identify and tap into new growth streams offered by changing tastes and preferences…driven by multicultural evolution.

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The overarching strategic direction in Shopper-Centric Retailing frames the planning and execution. Category roles are part of the strategic framework, not the planning process.

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The lack of desired execution on store merchandising initiatives continues to be at the top of the list among retail and consumer products manufacturer executives as a source of frustration and the reason category plans do not deliver the planned results.

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In spite of heavy investments to improve supply chain operations, out-of-stock levels remain at 8% to 10%, and with items on promotion, out-of-stock’s averaging 16%. From the shopper’s perspective.

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